Creating Your Employee Value Proposition

Creating Your Employee Value Proposition

An organization’s brand is like a coin…it has two sides.   One is focused externally on the value created for their customer and the other is focused internally on the value created for their employees – your Employee Value Proposition (EVP).  Your EVP articulates the mix of offerings and opportunities an employee will experience throughout the Employee Lifecycle that will differentiate your company from your competitors, in return for what the employee contributes. Just as we want to create that emotional… Continue Reading »


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Is HR Ready for Big Data?

Is HR Ready for Big Data?

Organizations are rushing to understand, incorporate and manage Big Data.  However, like many big changes in recent years its use and application will be different by organization and the various departments within those organizations. Using the example of Social Media, I have regularly encouraged organizations to think first of their organizational goals and then determine how and if social media will help the organization achieve those goals.  Many organizations incorporate social media believing its use is required to stay “up… Continue Reading »


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Business Acumen – A Competitive Edge for Leaders at Every Level

Business Acumen is one of the key competencies every leader in every organization at every level needs to be viewed as a true business partner.  As I was reviewing various definitions for Business Acumen I came across the one on Wikipedia.  It reads as follows: “Business acumen is keenness and quickness in understanding and dealing with a business situation in a manner that is likely to lead to a good outcome. The term “business acumen” can be broken down literally… Continue Reading »


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LET’S CHAT!

LET’S CHAT!

Twitter chats have been around for quite a while but I have only recently started to participate. Although unintentional I had been on a social media hiatus and was looking for ways to re-engage.   My friend and HR colleague Joel Peterson (follow him at @joelyoh) shared one of his commitments, which I thought was a great idea — participate in a Twitter chat several times a week. Here’s how they work – The chat is held at a specific day and… Continue Reading »


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Why Twitter?

Why Twitter?

When I first joined twitter in March of 2010, I wasn’t sure of where to start or what the true benefits would be.  It might seem that most people today would know and understand the benefits but I regularly talk to folks about my experience and what I have gained over the last three years. Research:  There is a wealth of information available on twitter.  This includes links to blogs, articles and research papers.  With twitters search capability it is… Continue Reading »


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“How you come across to others is too important to be left to chance.”

“How you come across to others is too important to be left to chance.”

— Phil Geldart I recently facilitated a New Leader’s Assimilation Meeting with her team.  I am sure both parties (new leader and team) had some sense of trepidation but all participated in the meeting with honesty, candor, commitment to developing a strong, impactful team, a positive attitude and a sense of fun.  The team posed some great questions, shared some valuable insights and the new leader responded with authenticity; meaning in some cases, she did not yet have the answer…. Continue Reading »


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“A journey of a thousand miles begins with just one step.”

“A journey of a thousand miles begins with just one step.”

-Lao-tzu, Chinese philosopher (604 BC – 531 BC) Life is a journey, filled with a number of journeys within. The re-launch of my company as HR Aligned Design has been a big step on one of the bigger journeys within. Consulting was never in the plan! However in 2010 I made the decision to try consulting. I was committed to making Hoffmann and Associates a success but knew I could try something else if consulting didn’t work out. As anyone… Continue Reading »


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